Verónica Heino Joins the U.S. Hispanic Women’s Chamber of Commerce with a Global Vision on Reputation, Trust, and Strategic Leadership
In a business environment where trust has become one of the most critical assets for growth, connection, and staying relevant, the U.S. Hispanic Women’s Chamber of Commerce welcomes Verónica Heino, Founder and CEO of Group COCO, as a new member of our community.
Verónica brings over 20 years of international experience in strategic communication, public affairs, corporate reputation, and community building. Her professional journey spans both the Americas and Europe, where she has supported companies, organizations, and leaders in key processes to strengthen their positioning, engage with their audiences, and generate sustainable impact.
Throughout her career, she has held leadership positions at global companies such as Visa and Etsy, in addition to advising multinational corporations at FleishmanHillard. Her experience also includes collaborations with institutions such as the U.S. House of Representatives, the United Nations, and the World Bank.
Through Group COCO (groupcoco.com), Verónica promotes a strategic view of communication as a tool to build trust, reputation, and influence. Her work has contributed to the development of engagement programs impacting over 10 million entrepreneurs and small businesses, consolidating a career marked by global vision, strategic thinking, and a commitment to communities.
Beyond her professional leadership, Verónica is a speaker, mentor, and a staunch advocate for female leadership. Her work supports female leaders and entrepreneurs in growing with greater clarity, purpose, and influence.
For the Chamber, Verónica’s arrival represents an opportunity to continue strengthening a business community where communication, reputation, and collaboration are key to opening new doors.
Verónica, welcome to our Chamber. We celebrate your vision, your international track record, and your commitment to building more connected, trustworthy, and human communities.
