Booking the Narrative: Using data to shape travel & tourism strategy early

PRSA Miami will host “Booking the Narrative: Using Data to Shape Travel & Tourism Strategy Early” on June 11 from 9–11 a.m. at the Greater Miami Convention & Visitors Bureau. The panel will bring together media and industry leaders to discuss how data, trends, and storytelling are shaping travel and tourism strategies in South Florida and beyond. Attendees will gain insights into the evolving hospitality landscape, consumer behavior, and the role of media in influencing destination narratives.

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