The digital transformation of businesses continues to shape the pace of competitiveness across all sectors. In this context, ConnectAmericas, a strategic partner of our community, is launching a new training series designed to support companies and entrepreneurs in transitioning their commercial operations into more efficient and competitive digital environments.
Titled “From Traditional Commerce to the Digital Cart,” this new series offers a practical roadmap to learn how to sell online, optimize digital processes, and unlock new business opportunities in increasingly dynamic markets.
Developed in partnership with Mercado Libre, the program brings together industry experts who will share practical tools aimed at strengthening companies’ digital presence, improving conversion rates, and understanding emerging dynamics in regional and international e-commerce.
This training is particularly relevant for those who have already begun their digital transformation journey and are looking to move toward a more structured commercial strategy. For many businesses that have explored artificial intelligence and digital tools, this next phase represents an opportunity to translate that knowledge into concrete actions focused on sales, positioning, and expansion.
Throughout the sessions, participants will explore key topics such as the strategic use of marketplaces, logistics optimization, customer experience in digital channels, and the first steps toward cross-border e-commerce.
One of the most valuable aspects of this initiative is that, upon completion, participants will have the opportunity to earn a certification that validates their company’s digital capabilities, strengthens their profile on the ConnectAmericas platform, and differentiates them in front of clients, partners, and potential international buyers.
Beyond a single training program, initiatives like this reinforce a key idea in today’s business environment: companies that grow sustainably are those that continuously invest in professional development, adaptation, and improvement.
The program will take place from March 16 to 20 in a free, online format, making specialized content accessible from anywhere.
At the Chamber, we value sharing these types of opportunities because we understand that strengthening digital capabilities is now essential to compete, grow, and generate new business opportunities in increasingly connected markets.
Participating in programs like this not only provides practical tools but also represents a concrete step toward building a commercial strategy better prepared for the present and the digital future.
Learn more and register:
https://connectamericas.com/carrito-digital
