In our news segment on “Female Talent and Cultural Transformation,” we had the privilege of speaking with Ana Peniche, a distinguished professional and VP of Human Resources at one of the leading companies in the sports industry, who has successfully broken barriers and overcome challenges throughout her career. With her extensive experience and leadership, Ana shared her insights on the importance of managing female talent in an ever-evolving business world.
During the interview, Ana discussed key topics such as the need for a more inclusive culture within organizations, the challenges women face in their professional growth, and how companies can foster more equitable and diverse work environments. Through concrete examples, she highlighted that cultural transformation is not only possible but also essential for the long-term success of any organization that aims to remain competitive.
Ana Peniche stands as a clear example of how female talent is shaping the future of work. Her story inspires women across all industries to pursue their goals, challenge stereotypes, and drive change from within their companies. Her commitment to inclusion and women’s professional development underscores the importance of having leaders dedicated to equal opportunities.
This is just a preview of the fascinating conversation we had with Ana Peniche — a dialogue that reflects the crucial role women play in the cultural transformation of our organizations.
What specific challenges have you faced as a woman in your professional career?
As a woman, I’ve faced several challenges, especially at the beginning of my professional journey. However, over the past 10 years, working conditions for women have changed substantially — at least in the companies where I’ve worked.
Some of the challenges I’ve encountered include:
Lack of growth opportunities: At times, it’s harder for women to access promotions and professional advancement. In one of the companies where I worked, I was explicitly told that if I wanted a managerial position, I would have to look elsewhere, as those positions were reserved for men.
Flexible work: At the start of my career, flexible or remote work didn’t exist. Although these options have become more common, many women still struggle to access them, which can affect their ability to manage personal and professional responsibilities.
Work-life balance: As a single mother, it was challenging to balance the start of my career with raising my daughter. Twenty years ago, there wasn’t a culture or opportunity for balance. I had to sacrifice many moments and events from her childhood.
How have you managed to advance in your career and become the Head of Human Resources for one of the leading companies in the sports industry?
To move forward in my career, I’ve focused on the following key elements:
Results: “Growth is tied to results.” I consider myself a leader who constantly drives performance and delivers added value to the organization. It’s important to communicate to the company how I’ve made a positive impact.
Growth mindset: Maintaining a continuous learning mindset, seeking experiences outside your comfort zone, taking risks, and learning from failures. Being proactive and looking for opportunities instead of waiting for them to appear.
Leadership: Throughout my career in this company, I’ve had the opportunity to develop my leadership skills by participating in programs designed to strengthen them. I’ve also sought opportunities to lead both global and local projects.
Networking: Building and maintaining professional relationships with colleagues, mentors, and organizational leaders has been key. It’s important to do this both inside and outside the company.
International experience: The company has allowed me to work in different roles, countries, and regions. Over the past eight years, I’ve held five roles across four countries, managing incredibly diverse teams.
Balance and reflection: It’s important to take time to pause and reflect — to find ways to recharge and keep moving forward.
3.What measures do you believe are necessary to promote the development of female talent within companies?
