In this episode of Strive 305 in Spanish, Yamilet Rivas and Jennifer Matute talk with Jefferson García, a Colombian entrepreneur who arrived in the United States three years ago and founded “Disfruta Saludable,” an innovative smoothie and natural products business that promotes balanced and accessible nutrition.
Jefferson shares how he transformed his experience in the food industry into a business focused on customizing smoothies on the spot, offering fresh and nutritious products with no added sugars. His vision responds to the growth of the wellness market and the increasing interest in healthy options, especially at community and sporting events where his brand has earned a prominent place.
During the interview, he explains the digital marketing and social media strategies he uses to connect with new audiences, as well as the importance of participating in local events to strengthen his relationship with the Hispanic community. He also addresses the challenges of entrepreneurship, such as finding capital and accessing support resources, highlighting how platforms such as Strive 305 have been key to his growth process.
Finally, Jefferson reveals how he has integrated artificial intelligence tools into his business model to innovate in recipe creation, optimize production, and adapt his offerings to consumer preferences in real time.
An inspiring story that shows how a passion for health, technology, and community can come together to build a sustainable and purposeful business.
Watch the full episode here
Watch all the episodes here aquí
